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BONN,GERMANY--(Marketwire–February1,2012)Meantimewire-DeutscheWelle(DW)
isreinforcingitspositionintheinternationalmedialandscapewithacomprehensivelyrevisedt
elevisionprogram,anewonlinepresence--atthenewaddresswww.dw.de--
andanewcorporatedesign.AtapressconferenceinBerlinonJanuary31,DeutscheWelle
DirectorGeneralErikBettermannreferredtothesetofchangesas"amilestonefor
representingGermanybetteraroundtheworld."
OnFebruary6,2012,DWwillexpanditsSpanishtelevisionprogramforLatinAmericafrom
twoto20hoursdaily.The24hourscheduleiscompletedwithfoursofGermanprogramming.
AccordingtoBettermann,thisisallpartofthereformprocessforGermany'sinternational
broadcaster.Thecoreofthisprocessisbeingabletobettercommunicatewiththetarge
taudiencethroughnew,focused,languagebasedchannels,regionalizedprogramming
andavarietyofmultimediacontentthatcanbeusedonline.
AfterreceivinganintroductiontotheexpandedSpanish-languageprogramattheWorldEconomicForuminDavosonJanuary26,MexicanPresident
FelipeCalderónsaid:"ItisgreattohaveapartnerlikeDeutscheWellebroadcastingfor20
hoursinSpanish.ItopensupnewopportunitiesinLatinAmerica.Theprogramwillbeabridge
toEurope,andGermanyinparticular."
DWhastailoreditsTVlineupsforotherregionsaswell.Thebasiswillbeanewchannelwith24
hoursofEnglishprogrammingandwillbroadcastinNorthAmerica,Africa,AsiaandAustralia.
Thatwillbeexpandedworldwidewithregionalchannelsfocusingonotherlanguages:
InNorthandLatinAmericaandAsia,thesecondchannelwillbemadeupof20hoursof
programminginGermanandfourhoursinEnglish.IntheArabworld,therewillbe
achannelfeaturing10hoursofArabicprogrammingand14hoursofEnglish;andinEurope,
DWwillbroadcast18hoursofEnglishandsixhoursofGermanduringprimetime.
DWwillalsomakeuseofmoreprogrammingfromtheGermanpublicbroadcastersARDand
ZDFforitsnewtelevisionlineups.
www.dw.de-thenewaddressforDWonline
DWwillalsobelaunchingitscompletelyredesignedwebsiteonFebruary6.Themultilingual,
multimediaonlineportalwillbeavailableatwww.dw.de."Thenewwebsiteencompassesevery
thingthatDWhastooffer-articles,audio,videoandinteractivecontent,"saidBettermann."dw.deisasourceofreliableinformationfromGermanyandhigh-qualityjournalisticcontentin30languages.Arefreshingcolorconceptandmoderndesign
givethesiteafriendlyface."
Comprehensivecorporateidentity
Anewcorporateidentityhasbeendevelopedtounitetheorganization--includingthenew
televisionandonlineservices.Bettermannsaidthatmoreandmorecountriesarelookingfor
attentioninthebattleforopinionsaroundtheglobe."Withthisinmind,thenewcorporate
designisanessentialinvestmentforasuccessfulpresenceintheinternationalmediaindustry
."Hewentontosaythatthenumerousnewplatformsanddistributionchannelsthatare
availablerequireanoverarchingconcepttoensurethatanorganizationisquicklyrecognized
andhardtoforget.
DeutscheWellehasadaptedtotheseconditions.Inthefuture,theorganizationwillbe
representedbyasinglelogothatreflectsallofitsservices--aroundtheworldand
ineverylanguage.
AboutDeutscheWelle
DeutscheWelleisGermany'sinternationalbroadcasterthatproducestelevision,
radioandonlinecontentin30languages.Itsuniquemixofnews,informationand
culturalhighlightsoffersEuropeaninsightstointernationalissues,whilecreating
aplatformforinterculturaldialogue.
PRESS:WWW.DW.DE/PRESS
Insiderblog:HTTP://BLOGS.DW-WORLD.DE/INSIDER
PHOTOS:
DW-onebrand,allmedia
DWJournal-thelatestnewspresentedbyMegginDoodyandBrentGoff
MOREPHOTOS:
HTTP://WWW.FLICKR.COM/PHOTOS/DEUTSCHEWELLE/SETS(DW2012)
PRESSCONTACT:
DeutscheWelle
CorporateCommunications
Mr.BertholdStevens
53110Bonn
Germany