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ForConsumersin90+Countries,ThroughPartnershipWithFiftyOneGlobalEcommerce,OnlineShoppingandServicesNowAvailabletoConsumersWorldwide
NELSONVILLE,OH--(Marketwire-March20,2012)MeantimeWire-RockyBrands(NASDAQ:RCKY)announcedtheavailabilityofitsglobalecommercesolutionpowered
byFiftyOneGlobalEcommerce,allowingconsumersinmorethan90countriestoshopfromeachofRockyBrands'sevenconsumerwebsiteswithalocalizedexperience.
ConsumersofRockyBrands'productscangotoRockyBoots.com,GeorgiaBoot.com,DurangoBoot.com,LehighOutfitters.com,LehighSafetyShoes.com,
SlipGrips.comandBuiltFootwear.comtoshop,purchaseandshipproductsgloballythroughtheirlocalizedecommercesites.Localcurrencyisautomaticallydisplayedbased
onconsumerlocation.Atcheckout,consumersarepresentedwithguaranteedfinalcostsanddon'thavetoworryabouthiddentaxes,dutiesorcustomsfees.
"WeareexcitedtolaunchanonlinesolutionthatwillhelpusprovideRockyBrands'superiorserviceonagloballevel,"saidDavidSharp,PresidentandCEO,Rocky
Brands."BeingabletopurchaseitemsdirectlyfromtheRockyBrandsfamilyofwebsiteswithalocalizedexperiencegivesconsumersaroundtheworldpeaceofmindaswellas
quick,reliabledelivery."
FromoptimizingandlocalizingRockyBrands'websitesforinternationalshoppersandassistingwithin-countrymarketing,tohandlingeveryaspectofthecross-border
importandlogisticschallenges,FiftyOne'send-to-endsolutionenablesRockyBrandstotransactacrossbordersineverycorneroftheglobe.
"WorkingwithRockyBrandstoextenditsecommercecapabilitiestoconsumersinternationallyisarewardingprocessforusall,"saidMichaelDeSimone,CEO,
FiftyOne."AtFiftyOne,weapplyourtechnologyplatformaswellasourextensiveknowledgeofglobalmarketstocreateaninternationalecommercesolutionbest-suited
forourpartners'goalsforgrowthandexpansion."
AboutRockyBrands
RockyBrands,Inc.isaleadingdesigner,manufacturerandmarketerofpremiumqualityfootwearandapparelmarketedunderaportfolioofwellrecognizedbrandnames
includingRocky®,GeorgiaBoot®,Durango®,Lehigh®,BUILTbyGeorgiaBootandthelicensedbrandsMichelin®andMossyOak®.RockyBrandsisproudtosupplyfootwear
totheUnitedStatesmilitary.Formoreinformation,visitwww.RockyBrands.com
Contact:
MikeAlday
AldayCommunications
615-791-1535